About | MOJO Sales & Branding Costco Roadshow Consulting & Brand Launches,

Susan Barry

Founder & CEO

Susan is the Founder and CEO of Mojo Sales & Branding, located in Southeast Florida but serving clients nationwide. With her extensive expertise and industry connections, she connects consumers with leading brands, helping them achieve product placement in major retailers by offering fractional sales support. Her specialization includes managing and consulting on Costco road shows to enhance brand visibility and sales impact.

Jeff Shafranek

VP Operations and Sales

Jeff joined MOJO Sales and Branding in 2022 after owning and operating a national distribution warehouse that sold and serviced retailers such as Walgreens, CVS, Duane Reade, Shoprite, and many other major retailers across the U.S. He brings his expertise in sales, networking, and operations to MOJO, assisting clients through every stage of their projects—from initial concept development to placement on retailers' shelves.

Leigh-Ann Bellew

Chief Operating Officer

Leigh-Ann is the Chief Operating Officer at MOJO Sales & Branding. She brings a wealth of experience in business strategy, marketing, and sales and has a proven track record of driving company growth and increasing operational efficiency. Over the past decade, Leigh-Ann has led the marketing and sales teams at MOJO, helping to transform the firm into one of the nation’s most respected sales and branding businesses.

Her leadership has established a dynamic framework of processes, tools, and training to ensure consistent, high-quality execution and the ability to evaluate results effectively. Leigh-Ann is a strong advocate for data-driven decision-making and continuously monitors her team's performance to keep MOJO at the forefront of marketing and sales innovation.

Committed to adapting to clients' evolving needs, Leigh-Ann ensures that MOJO Sales & Branding remains a leader in the industry, respected by both clients and the team she leads.

Sandra Toscano

National Director for Costco Road Shows

Sandra is based in San Francisco, CA, and has been instrumental in managing MOJO's National Costco Road Show Event schedule since 2013. With over a decade of experience, Sandra is known for her unflappable professionalism and ability to gracefully handle even the most challenging situations. She ensures that all aspects of each roadshow run smoothly, from planning and coordination to execution.

Sandra's dedication to excellence results in positive brand recognition and, most importantly, increased sales for the brands she represents. Her attention to detail, strategic approach, and ability to manage diverse teams make her a key asset in delivering successful, high-impact road shows that drive measurable business results.

Russ Cote

Digital/Social Media Marketing & Paid Advertising

Russ exemplifies the key tenets of the marketing industry today: authentic, proactive, and extremely passionate about how social media brings added value to businesses. He has been described by clients as tireless in his efforts to be a trusted adviser and comes highly recommended to anyone looking for help navigating the new trends in social and digital marketing. Russ has a BA in English from Penn State, and a law degree from Seton Hall.