What are you? What do you do? What value can you offer me? Why should I buy you?
These are some key questions you should be asking yourself when designing your package. Consumers will give your product five seconds when making a decision.
Once you capture the attention from the shelf and draw customers in, your product needs to hold their interest. Similar to visual attractiveness, packaging must offer something unique to truly appeal to customers, although uniqueness can manifest itself in several different ways.
Packaging design plays a significant role in branding your items in the retail environment. There will be no salespeople to communicate to the consumer, so finding unique ways to have your product "talk" is vital.
The 'catchier' the design is, the more audiences it will attract. Good packaging will also enable you to differentiate your products from your competitors.
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