Costco Roadshow

When it is time to plan your Costco roadshow or any other retailer brand activations the company you choose must have specific competitive advantages. A few examples to consider are below:

Operational Breadth – The company you choose must be able to operate multiple road shows and activations at the same time nationally.

Detailed Budget and Plan – A detailed budget and plan must be in place so there are no unexpected issues or extra expenses charged.

Understand Club and Retailer Needs – Understand that the clubs and retailers are not going to assist with setup, operation, or cleanup, but will expect all road show and sampling aspects to operate smoothly.