In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second rule.
"As a warehouse club supplier, when it comes to your product's package, design, and message, your goal is simple: within approximately five feet of your item and within approximately five seconds of seeing your SKU, a member, who does not have your product on his shopping list, should be "drawn" to your item in some way. Otherwise, you've likely lost an opportunity for a sale which, if that situation is repeatedly duplicated, you've jeopardized your item's long-term success with that club buyer." WCF
When you do a roadshow, you have more than five seconds with the member and are guaranteed that 9 times out of 10, they will buy, and you will not lose the opportunity for a sale! By doing club roadshows, your brand will be seen and spoken about by an average of 10,000 club members in four days.
Roadshows offer your brand significantly more time with the club member, increasing sales. A win-win for everyone. Costco Road Show #Costcoroadshow #Clubsales #Costcoconsulting
Couldn't possibly agree more about road shows. They generate huge excitement with members, create enormous sales and are a way way to inspire corporate buyer with data on potential new items?