Don’t Back Down on Your Costco Ambitions: Get Your Mojo Back with Retail Marketing

The past few months have been difficult for so many retail businesses due to COVID. While big-box stores like Costco are essential and have remained open, they are nonetheless challenged with new protocols for stopping the spread of the virus. However, despite these new requirements and unlike many other retailers, Costco’s sales have improved throughout this period.

"The retailer’s low prices and bulk-sized goods have made it a favorite destination for pandemic stockpilers: Excluding fuel, the key metric of same-store sales rose 8% in its most recent quarter," reports Bloomberg.com.

Regardless of this strong growth for retailers like Costco, some brands have adopted a wait-and-see attitude toward their marketing efforts. Many brand managers express hesitancy and confusion on how to proceed in retail due to so many changes. Overwhelmed by such unprecedented circumstances, managers have lost their mojo and confidence.

Retail Marketing

But evidence indicates that now is not the time to back off on your ambition to reach Costco customers. On the contrary, their steady growth during this period sends a strong message to brands that they should continue (and perhaps accelerate) their relationship goals with big-box stores such as Costco.

It’s time to get your mojo back.

Mojo Branding and Sales remains at the forefront of brand roadshows and sampling in Costco and other retail environments. We are also successful at helping brands get onto their shelves. While sampling has been paused and reduced in some stores, Costco has resumed sampling in many of their locations, albeit with different requirements. Mojo’s strong relationships with retailers like Costco have allowed us to remain constantly on top of these changes, offering our clients the most up-to-date and future plans for these environments.

Our knowledge and experience can help you get your mojo back and be ready for what the future holds in big-box retail. It’s time to get your confidence and mojo back. We can help your brand reach Costco’s strong customer base.

Contact us for a consultation today.