We asked several of our roadshow staff to offer their thoughts on how effective roadshows are.
Hank stated the obvious to anyone who has worked on a show:
”The brilliance of a Sams Roadshow is the simplicity of data. “Academic Marketing” has a tendency to fluff its own feathers and herald its importance. A roadshow breaks down all pretension and creates a focus on the basics: customer, product, and seller.
Even the greatest CEOs will be humbled by the informational value of one hour at a roadshow. A roadshow, is a revelation.” ~ Hank Ward
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