Part of Sprouts' customer engagement efforts includes in-store sampling. A win-win for brands, customers, and buyers.
Our vendor clients and their buyers use post-show/sampling data to assess the success of their shows, the effectiveness of their marketing efforts, and the overall performance of their products. This data can be used to inform buyers of decisions about pricing, product placement, and other aspects. Post-show data can also be used to identify consumer behavior and trends, which is imperative to understand the target audience better and tailor products accordingly.
Reviewing and implementing an in-store marketing program is one of the keys to higher sales.
To my Linkedin community, what in-store marketing efforts do you get the best ROI from?
"Sprouts’ customer-engagement efforts are multi-pronged and include a renewed focus on service, ramped-up sampling program—particularly of store-brand items, increased checkout speed, expanded omnichannel offerings, and data-driven media that targets shoppers with customized marketing, he said. Eighteen percent of Sprouts’ customers now provide their shopping data to the grocer, the company said, adding that it is still in the “early innings” of personalization."
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