Meet Susan Barry, CEO of MOJO Sales & Branding
For over 20 years, Susan Barry has used her expertise to help companies market their product, from initial introduction to fulfillment in the hands of national customers.
Barry, CEO of MOJO Sales & Branding, uses engaging business-to-consumer marketing strategies to assist companies in creating awareness and need for their products. She then introduces these products to consumers and shows them how they can enjoy or benefit from using them.
Barry’s team provides national coverage and support by specializing in a company’s brand engagement and launches of new products. She and her staff coordinate and manage events, including club sales, road shows, and product sampling at various venues, including Costco Wholesale Corporation and Sam’s Club.
Barry analyzes a company’s marketing plan and incorporates scheduling club roadshows to bring new products to customers. Sales can be boosted when potential customers learn about these products and have an opportunity to sample or purchase them.
“There are two goals when road showing your product. The first goal is to obtain shelf space, but if your product is sold in Costco, road shows will allow you to introduce the club member to additional flavors or varieties. Our detailed sales reporting of the event will offer the buyer sales data on the success of the new item,” Barry said.
Offering a diverse selling experience to retailers, such as TJX, Home Goods, BJs, Sam’s Club, Big Lots, Burlington, Bed Bath and Beyond, Christmas Tree Shops, and more, Barry’s team helps to directly sell a company’s product or provide expert guidance through the process.
MOJO Sales & Branding is also proud to be certified by the Women’s Business Enterprise National Council (WBENC), a leading advocate for women business owners and entrepreneurs.
Partnering with a WBENC-certified business, such as MOJO Sales & Branding, helps a company support diversity while receiving several key benefits. According to Miller Tanner Associates, here are five:
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Tax Incentives: Working with a WBENC-certified Women’s Business Enterprise provides a company with many tax benefits. The federal government affords tax incentives to those who conduct business with minority and women-owned businesses. Additionally, tax liabilities may be reduced for projects funded with federal or state grants or loans when the supplier is a women-owned business. In some states, tax incentives may also be available.
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Opens New Sources of Revenue Opportunities: Research by the Hackett Group shows that working with a WBENC-certified business can increase profitability by as much as a 130 percent return on investment, providing distinct competitive advantages. The research concluded that procurement organizations with diverse suppliers also had lower overall operating costs and spent 20 percent less on their buying operations.
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Diversifies Your Suppliers to Provide Multiple Procurement Channels for Goods and Services: When partnering with a WBENC-certified business, you gain access to multiple channels for goods and services, which allows you to analyze various factors and choose what options are the best fit for your company’s needs. Increasing partnerships with WBENC-certified businesses gives the added benefit of building relationships with suppliers’ alliances.
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Promotes Innovation and Creativity: Smaller companies typically bring innovation to the table to stand out among their competitors and have the advantage of agility, making course corrections, and implementing innovative strategies to meet the needs of clients.
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Shows Your Company’s Interest in Working in Diverse Markets: WBENC-certified Women’s Business Enterprises are among the fastest-growing sector of the economy. By working with a women-owned business, you show your company’s commitment to working in diverse markets and furthering economic growth in local communities. As a supporter of supplier diversity, your business becomes more attractive to corporations seeking second-tier sourcing suppliers working with women-owned businesses.
For more information on how to increase your company’s sales, call or visit MOJO Sales & Branding today.